June 29, 2026

Heart and Spade in the Pocket – Building an Independent PR for Queer Voices Everyone Knows and Loves with Matt Gross

Show Notes

Most PR firms spin stories, but Matt Gross built Heart Spade PR from pure heart and grassroots hustle—centered on authentic queer voices in a crowded, commercialized landscape. Discover how he turned a passion for visibility and integrity into a thriving, values-driven agency that defies industry norms.

In this episode, Matt shares his remarkable journey from Brooklyn music blogger to a powerhouse in LGBTQ advocacy and entertainment PR. You'll learn how he navigates a busy career without losing his peace—protecting personal time amid the relentless demands of client work and social media. His story reveals the importance of staying true to your values, especially when the industry’s spotlight often favors superficial partnerships like rainbow washing.

We break down actionable insights: how to build a grassroots brand with heart, the pitfalls of corporate red tape, and practical tips for maintaining mental peace in a high-stakes world. Matt also discusses the shift in PR strategies—from traditional deep dives to viral moments—and why long-term relationships, authenticity, and community matter more than ever. His work with beloved LGBTQ icons like Jinx Monsoon and Isaac Mizrahi exemplifies a commitment to passion projects that truly make a difference, not just headlines.

Why does this matter? Because in a landscape filled with performative allyship, real impact requires courage, consistency, and a deep understanding of community needs. This episode offers a blueprint for anyone who wants to create meaningful change, whether you're a PR pro, an entrepreneur, or simply looking to amplify authentic voices in your world.

Matt Gross is the founder of Heart Spade PR, championing LGBTQ voices in entertainment and culture through strategic storytelling rooted in authenticity.

Get inspired by a founder whose hustle is fueled by heart, and learn how you can align your work with your values—making a difference from the grassroots up.

Heart Spade PR: https://www.heartspadepr.com/

Heart Spade PR Instagram: https://www.instagram.com/heartspadepr/

Matt Gross, Gay PR, LGBTQ advocacy, PR, entrepreneurship, queer voices, entertainment industry, grassroots efforts, brand authenticity

YouTube Channel: https://www.youtube.com/@OutLoudAndLaughing?sub_confirmation=1

Chapters

00:00 Introduction to Matt Gross and Heart Spade PR

02:23 The Journey of Building a PR Empire

05:50 The Shift from Corporate to Personal

08:19 The Meaning Behind Heart Spade PR

12:11 Navigating Rainbow Washing in PR

14:56 Highlighting Grassroots LGBTQ Advocacy

17:16 Proud Projects and Long-Term Collaborations